thought leaders

Bird Mail: 001

  • I’m sorry if this gets to you a little later than last week’s but I'm working from work today.

  • I traveled to Cleveland for work last week and could not stop thinking about these videos that are ten years old, but sadly, still relevant. I was hoping to find a lively city, but even the people I met that lived there didn’t seem to like Cleveland much.

    “No MBA graduate wants to come work in Cleveland out of school. I want some sexy technology, like a VR office called ‘The Engine Room’ that will make them want to work here.”

    — Customer explaining his vision for a Minority Report-style market research software that's never going to be built.

    I don’t know what will pull Cleveland from its slump, but maybe a visual refresh like the city of Oslo could help. From the letterhead to the logo, the typography to trash trucks, Oslo has a gorgeous new visual identity that honors its past and looks to a more inclusive future. New colors and signage won’t fix Cleveland, but they certainly can’t hurt.

  • The first time I confronted Michael Wolf’s Architecture of Density I struggled to make sense of the wide cityscapes without a single sliver of sky. The images are dense—in living quarters and in message. The viewer is left feeling both anonymous and voyeuristic, staring into the tightly packed windows with thousands of lives hidden behind them. Wolf took art photography into large and small spaces and showed the world the humanity that live there. The Guardian has an excellent obituary for the late artist who died last week at the age of 64.

  • If you have to do any public speaking or presentations any time soon, you might want to take some notes from this thought leader.

  • Reader Chelsea sent me Judgments from The Cut and I read through all of them in one sitting—there aren’t that many of them, don’t worry. It also got me thinking about the costumes we wear every day.

I would love to hear from you if you enjoyed any of these links, or if you have something you think I should add to my collection, feel free to reply to this email!

You friend,
Bruce